Photography as a Selling Tool
By Leslye Fligor, Contributing Author to Weston Neighbors Magazine
Take a picture—it’ll last longer? In real estate, exceptional photography doesn’t just last—it sells.
At LandVest, photography is treated as a strategic marketing tool, not an afterthought. We work with some of New England’s most talented photographers to produce high-quality imagery, video, and drone footage for every listing—regardless of price point—because presentation directly impacts perception, and perception drives value.
But how many photos are too many?
Buyers shouldn’t have to sift through 30 or 50 nearly identical images to understand a home. Photography is not meant to document a property for insurance purposes—it should be curated to highlight its most compelling features and create a sense of flow, clarity, and intrigue.
Leslye’s Rules for Real Estate Photography:
1) Curate thoughtfully - Include no fewer than 12 photos and no more than 25. Buyers want to understand the home—but not so many that interest fades.
2) Limit repetition - No more than two images per room. Beyond that, the experience becomes redundant.
3) Avoid filler - No standalone images of plants or flowers unless showcasing a meaningful landscape or garden.
4) Tell a Story - Arrange online photos as if guiding a private showing. If the kitchen is extraordinary, I may lead with it. If the view is the defining element, let it make the first impression.
5) Feature bathrooms selectively - Bathrooms need only be included if they are a true selling feature.
6) Be transparent with dated elements - If a space—such as a dated bathroom—may require updating, include one honest image to set expectations.
7) Furnish the Vision - Empty rooms rarely inspire. Professional or thoughtfully executed virtual staging can dramatically enhance appeal.
8) Refresh to re-engage - Reorder listing photos every few weeks. A new lead image can reintroduce a property to buyers who may have previously scrolled past creating a valuable second opportunity to capture attention.
Professional photography is not about volume – it’s about vision. When executed thoughtfully, photography becomes one of the most powerful tools in selling a home.
When the time comes to sell —or if you’re seeking a trusted referral—I’m always happy to help guide the process with a strategic, results-driven approach.
