Compass Coming Soon

​​​​​​​Early to List. Early to Sell. Only with Compass Coming Soon.

Rustic dining room with a stone fireplace and a woman arranging a vegetable centerpiece.

COMPASS
COMING SOON

Selling your home? Listing it early as a Coming Soon property on compass.com gives buyers and their agents a heads up that your home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching.

What can Compass Coming Soon do for your listing?

Increase Exposure

Positioned on the Compass homepage and prioritized in search results, Compass Coming Soon listings are the first homes buyers see when they visit compass.com. Not only are these listings promoted site-wide, but they may be featured in both national and regional marketing campaigns at no extra cost to you.

Modern two-story home at dusk with a glass entrance, attached garage, and front walkway.
Compass promotion: Find your perfect home before it hits the market at compass.com.Modern glass-fronted home glowing at dusk, with a deck and ocean visible beyond.Living room with a white arched ceiling, exposed wood beams, and a blue sectional sofa.

Generate Buzz

Compass Coming Soon allows you to bring your home to market sooner with differentiated print, digital, and social media marketing materials designed to pique buyers' interest. When it's ready to go live on the broader market, you'll have the opportunity to launch your listing for the second time, attracting even more attention.

Deliver Market Insights

Take advantage of the pre-marketing period by previewing your home to a high-interest audience as a Compass Coming Soon. It's the perfect time to assess pricing and gather buyer feedback - in most places, without accumulating days on market.

Website analytics infographic showing traffic, social network, and device statistics.Website analytics dashboard showing 2,007 views, 142-second average time, and visitor metrics.

How does Compass Coming Soon work?

1.

While your home is being prepped for market, your Compass agent will preview your property to buyers on compass.com

2.

Your agent will develop a Compass Coming Soon marketing campaign featuring social media, emails, print materials, and more to drive the most traffic possible to your listing

3.

Based on these efforts, your agent can identify the right audience for your listing and gain pricing insights

4.

Then, once your listing prep is complete, your agent will create an official launch on the broader market designed for a faster, more profitable sale

Hear from Our Agents: The Case for Compass Coming Soon


Compass Coming Soon is subject to local MLS restrictions and is not available in Seattle. All NYC listings are simultaneously syndicated to the REBNY RLS. Compass offers no guarantee or warranty of results.

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Marketing properties & connecting buyers to their perfect home in MetroWest and Martha's Vineyard.

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